I made this film for some of my clients in the NHS, but I think the learning points in apply to just about any business.
I went to Anfield Stadium in Liverpool to see the rock star, P!NK.
P!NK doesn’t regularly feature on my playlist at home. My wife did drag me along, but I’ve got to say I was absolutely gobsmacked by P!NK and her performance - the songs, the dancing and the aerial acrobatics. It was all amazing so if you do get a chance to go and see P!NK I would highly recommend it.
And whilst I was there P!NK got me thinking…
Her primary goal is to sell concert tickets and put on a show, but all around Anfield Stadium there was a huge amount of additional commercial activity taking place - the bars were packed to the rafters, the food concessions were mobbed out and it felt like every second person had bought a P!NK hat from the stalls dotted around the place.
And of course because P!NK had got forty-four thousand people to come to Anfield she was getting a percentage of all that additional commercial income.
I think there’s an insight there that we can learn from as business owners:
Generating additional commercial income doesn’t have to come at the expense of providing your core service.
A really good example of this is the sale of coffee in JD Wetherspoon. Tim Martin, the chairman of JD Wetherspoon, wanted a coffee one day so he walked into one of the big coffee chain shops. The thought struck him - there's loads of people in here, why don't we offer coffee?
And now JD Wetherpoon is one of the big sellers of coffee in the UK.
What could you bolt on to your current offering to create additional income?
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